A mother laughing with her baby, who is standing in a nappy on the bed beside her

MUTHR

You're not bad at this.You're just f#@%n tired.

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THE BIT NOBODY SAYS OUT LOUD

You're doing it right. You just can't tell at 3am.

  • Eight hours in. Nobody stripped a bed.
  • You at 7am. Actually a person.
  • Patient with the toddler. Not a saint. Just slept.
  • Good at your job again. Who knew.
  • Enjoying it. Not surviving it.

None of this makes you a better mum. You already were one. It just makes it easier to see.

A mother leaning over her baby on a bed in the morning light

WHY WE MADE IT

We didn't set out to make a nappy.

  • We set out to fix 3am. The nappy is just where the problem turned out to be.
  • One leak costs you the sheets, the bath and the hour. Then it costs you the next day, because you are running on four hours and the day starts anyway.
  • Fix that one thing and everything downstream of it gets easier. That is the whole plan.

Fix the night, and the rest of it looks after itself.

The nappy on a bed in morning light, the leg cuff and waistband in view

THE BORING BIT, DONE PROPERLY

Cheeky is the voice. The nappy is serious.

  • Two seals at each leg, so a roll that breaks the first one still meets the second.
  • Channels that keep the wet moving along the pad, so it does not all collect in the middle and drag the nappy down off her hips by 4am.
  • Cotton on the face that touches her, and a dry layer above the core so what goes in cannot come back up under pressure.

No leaks on the first box, or your money back.

WHAT WE MAKE

Two things. We're not making a candle.

A nappy and a wipe. Both do one job, and we can tell you exactly how each one does it.

A mother and her baby laughing together on a bed in the morning

Have a boring night for once.

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